Search Campaign Restructure

UK local removals and clearance business

Search Campaign Restructure: 32.15 GBP CPA
Google AdsData-led Search campaign restructure

Google Search campaign restructuring

How a Search Campaign Restructure Reduced CPA to 32.15 GBP

Previous campaign data revealed stronger service intent. We rebuilt the strategy around three focused ad groups, aligned landing pages and relevant assets.

32.15 GBP
CPA
7.68%
Conversion rate
65
Conversions
11.14%
CTR

The problem

Previous data showed where intent and budget were being lost. Searches, ads and landing pages needed a clearer service-led structure.

What we did

We created one Search campaign with three service-led ad groups, selected higher-intent keywords, aligned each group with its own landing page and assets, and controlled bids with Manual CPC.

The outcome

From 3 January to 31 March 2026, the campaign generated 65 reported conversions from 846 clicks at 32.15 GBP per conversion. Conversion rate reached 7.68% and CTR reached 11.14%.

Why this matters

The restructure created a clearer path from local search intent to the right ad and landing page, reducing acquisition cost.

Project evidence

Original screenshots from this project. Business details are hidden. Click any image to view it larger.

Search Campaign Restructure — Real project evidence (evidence 1 of 1)
Real project evidence · 1 of 1Original Google Ads screenshot supplied for this project

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Mahmudul Hossain
Still have a question?
Talk to us directly. You speak with Mahmudul and the team, never a chatbot or a pushy sales rep.

We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.

Yes. Most clients start from $1,000 a month in ad spend. We will tell you honestly if your budget is too small.

A dedicated specialist from our team runs your account day to day, and Mahmudul oversees the strategy and reviews the results. You always have one point of contact, so you never have to chase anyone.

No. Work is month to month and you can cancel any time.

Always. Your accounts, campaigns and tracking stay yours, even if we stop working together.

Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.

Clients in Bangladesh, the US, UK, Canada, Australia and Europe. Our team works across time zones.

Request a free audit or message us on WhatsApp. We confirm the audit is a good fit, share our findings or invite you to a review, then agree the next step with Mahmudul.

Yes. Our tracking specialist checks that every sale, lead and call is counted correctly, because good ads need good data.

Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.

With a team. Mahmudul leads a small group of specialists in ads, tracking, page design and website development. Each person works on what they know best, and Mahmudul checks the work before it reaches you. If someone is away, another team member covers for them, so your work never stops.

You get a simple monthly report showing what we spent, what we got back and what we will do next. Mahmudul reviews every report before it is sent.