PMaxUSA Appliance Filter eCommerce Retailer
How PMax Optimisation Increased ROAS by 54% and Reduced CPA by 45%
- Final ROAS
- 341.37%
- Final CPA
- $20.71
Product Focused PMax Growth
USA-based appliance-filter eCommerce retailer
Product-focused Performance Max strategy
Existing campaign data revealed a winning appliance-filter category. We used that evidence to build a dedicated PMax campaign with a clearer budget, goal and optimisation path.
A winning product category was performing inside another campaign, but the mixed structure gave it less control over budget, signals and optimisation.
We used existing account data to select the product group, launched a dedicated PMax campaign with Maximise Conversion Value bidding, and aligned product focus, signals, assets and purchase-value measurement with the commercial goal.
From 24 December 2025 to 30 September 2026, the campaign recorded 816,314 impressions, 14,376 clicks and 2,820.25 attributed conversions. Google Ads reported $257,805.14 in tracked conversion value from $107,262.14 spend, equal to 240.35% ROAS.
The business gave a proven product category its own growth strategy instead of leaving the opportunity inside a mixed campaign.
Original screenshots from this project. Business details are hidden. Click any image to view it larger.
We can review product and campaign data to find where budget, structure or measurement may be limiting growth.
Get My Free AuditHere are answers to the questions people ask us most. Can't find yours? Message us and we usually reply within an hour.
We review your campaigns, tracking or conversion journey, then show you the main issue limiting performance, its business impact and a practical next step.
Yes. Most clients start from $1,000 a month in ad spend. We will tell you honestly if your budget is too small.
A dedicated specialist from our team runs your account day to day, and Mahmudul oversees the strategy and reviews the results. You always have one point of contact, so you never have to chase anyone.
No. Work is month to month and you can cancel any time.
Always. Your accounts, campaigns and tracking stay yours, even if we stop working together.
Wasted spend usually drops in the first 2 weeks. Steady growth shows by month 2 or 3.
Clients in Bangladesh, the US, UK, Canada, Australia and Europe. Our team works across time zones.
Request a free audit or message us on WhatsApp. We confirm the audit is a good fit, share our findings or invite you to a review, then agree the next step with Mahmudul.
Yes. Our tracking specialist checks that every sale, lead and call is counted correctly, because good ads need good data.
Yes. We send clear, simple notes your developer can follow, or our own developer makes the changes for you.
With a team. Mahmudul leads a small group of specialists in ads, tracking, page design and website development. Each person works on what they know best, and Mahmudul checks the work before it reaches you. If someone is away, another team member covers for them, so your work never stops.
You get a simple monthly report showing what we spent, what we got back and what we will do next. Mahmudul reviews every report before it is sent.
